AO, let’s go! Surfly wins first ever Innovation Lab from one of the UK’s leading eCommerce players

We are proud to announce that Surfly has won the “ 2019 AO Innovation Lab” award.

After a massive 200 applications from start-ups around the world, we were invited to the AO Innovation Lab “Pitch Day”, along with 15 other innovative companies. The pitch day was organised by L Marks who has launched successful labs with BMW, Lloyd’s Lab, and Arsenal.

Tariq had the opportunity to showcase Surfly to the leadership team and stakeholders at AO and beat off stiff competition to bring home the “2019 AO Innovation Lab” award.

“A very well organised Lab from the L Marks and AO team. It has been a pleasure to work alongside the AO team over the past few weeks. We like to move quickly at Surfly, but were extremely impressed with the speed at which their teams were able to implement Surfly using our APIs, with minimum help needed from us. We look forward to a successful innovation partnership together with an incredible brand like AO,” said Tariq Valente, Head of Business Development at Surfly is a fast-growing e-commerce company with a customer base of 6.5 million customers in the UK and 800,000 in Europe. As part of winning this award, Surfly will enable AO to improve the customers’ journeys and offer personalized online experiences. This will allow advisors to assist and guide customers to the product and services they want to purchase, as well as, build stronger relationships with customers online. To find out more information about AO’s Innovation Lab and to view a video of the pitch day please visit: