As a business, you don’t need me to tell you the importance of hiring the top talent into your vacancies and job roles. After all, it’s one of the biggest challenges businesses nowadays face. There are countless reasons for this test, the most important of which include ‘fussy’ job seekers who refer to employer branding before interviews or simply being overrun with applications.
To solve this issue, many recruiters, as much as 50%, believe that marketing departments and employer branding tasks will be combined in just 5-10 years. In fact, 47% of these companies and recruiters have already begun their merge.
But is this really a solution? 5-10 years is a long time, and a lot can change so you’ll want a solution that can work for you and your business now. One of the more increasingly popular answers; co-browsing.
What is Co-Browsing?
Co-browsing is the name given to a relatively new piece of the software programming that more and more recruiters are starting to use. In short, the software permits a user to have temporary access to a website page in a web browser.
“This gives one user the ability to see something like a mouse cursor move onto a certain part of the part or to share an image, paragraph or video content. As you can tell from the name, it’s about collaboratively browsing content” – explains Karen Sadler, a Recruiting Manager at Academized.
What makes co-browsing solutions stand out from the rest of the collaborative tool services that are available is the fact that the solution requires no third-party software downloads or installations and can be set up instantly into any web page by simply clicking a button. This makes the solution attractive to businesses that want a simple to use service that doesn’t affect the budget.
A Smarter Way of Communicating
So, going back to the recruitment sector, how can this solution be used in the real world? One of the essential aspects of a successful job-seeking process is the fact that the employer and the employee both understand the needs and requirements of one another.
Co-browsing can be used to effectively bridge the gap in communication that’s common in most recruitment drives. Imagine you’re trying to talk through a job description written online, or trying to talk through a text document with a potential candidate that isn’t in the same room.
Things can become quite difficult and misleading. However, by using a co-browsing solution, both users can see exactly what the other person is doing and referring to, making it incredibly quick and easy to share information accurately.
“The fact that the user doesn’t have to download or install anything means this transaction of data is simple and uncomplicated, saving both parties time and money” – comments John Dollard, a Data Security Manager at Resumention.
An Upgraded Level of Security
As with any form of technology, security is always a major concern. You’ll want to make sure every document and web page that is shared remains secure in the connection that you’re using so personal information, company information and an applicant’s information remains private at all times.
It’s worth noting that since co-browsing is a web-based application, it works on desktop devices just as well as mobile and tablet devices. However, since co-browsing is only implemented on the pages it’s set on, there’s no chance that a user can take off to start exploring other connected files or folders.
Enhancing Your Talent Search
Finding the top talent for your next job vacancy isn’t easy at the best of times. You may have an applicant in front of you that ticks all the boxes and has a great resume, but that doesn’t mean that they’re the person you’re looking for.
Using co-browsing, you can set up application pages that share the details of exactly what you’re looking for in a candidate. Elizabeth Newkirk, a Human Resources Consultant at Paper Fellows says: “This means the applicants can streamline the information that they are sharing with you, giving you everything piece of information you need to make the best choice, all in achievable time restraints”.
The final benefit that co-browsing brings to the table is the fact that you save so much time. One report showed that companies using co-browsing solutions were able to handle and process 12-15 applicants per hour, in comparison to 5-6 applicants that could be processed using standard telephone methods per hour.
Thanks to highly efficient features and the overall user experience that co-browsing provides, you can streamline your application process, so you can process people faster, handle data more effectively and find the talent your business needs in no time at all.
If you can also save time but having your documents pre-created, by such business writing tools like Essay writer or Ukwritings you can save so much time that you can focus on the more important aspects of your recruitment process.
As the saying goes, work smarter, not harder.
As you can see, there are many key points in the recruitment industry that co-browsing is touching on and enhancing. The face of the recruitment industry is changing rapidly and if you want your business to save time and money while staying one step ahead of the competition, looking into co-browsing solutions could be the way forward.