Collaborative shopping (Make online shopping fun again)

In this episode of Back to the Future with Surfly, we’re going to show you the future of shopping: Collaborative shopping!

Everyone these days is talking about the best way to work remotely, but have you ever thought about the best way to shop remotely? 

At Surfly, we like to call it collaborative shopping, or co-shopping.   

Who says people can’t shop with their friends anymore?  

As long as they have a web browser and use Surfly’s Co-browsing technology, they can shop with anyone across the world.  

And it’s not just limited to you and your friends, e-commerce sites can also use this unique opportunity to humanize their digital customer experience. 

With Surfly’s current co-browsing features, an online shopper would almost instantly have a more interactive and absorbing shopping experience. While a lot more is possible in the future, let’s start by exploring the current possibilities right away.


Co-shopping with video chat, drawing, and control switching

Online shopping doesn’t need to be lonely. Make it fun with friends just like the good ol’ days.  Co-shop with your friend(s) and video chat or draw with them for a visual and interactive experience! In case you have trouble deciding, you can seamlessly pass control to your friend who can decide for you.



Upload and compare styles

Upload a look to show your friend and compare it with the model’s look. Find exactly what you’re looking for.

Both these things are possible today using Surfly’s Co-browsing technology! Don’t they seem revolutionary? 

But that’s not all we can do. Since Surfly’s Co-browsing is built using our powerful Interaction Middleware that lets you change or modify any web application on the fly, the future of co-shopping is limitless. Here are just a few more things you could do…

Add sticky notes

The users can add sticky notes next to the products to categorize, prioritize or make comments while co-shopping together.  


Add more friends or a personal shopper

Why shop with one friend when you can shop with a dozen? Add as many people as you like and turn it into your very own shopping party! 

And in case you’re still not sure what you want, some companies that work with Surfly (like Suitsupply) enable you to chat with a personal shopper too.

Use these features to bring the fun back in online shopping. With video chat, drawing, sticky notes, and more, you can enjoy a seamless and immersive shopping experience that allows you to collaborate with your friends or a personal shopper. 

On this note, we end Episode #1! In Episode 2, we’ll be talking about the latest technology high-end retail companies like Dior and Balenciaga are using to recreate the in-store experience online. Stay tuned, we’ll be back soon!


Would you like to know more about digital customer journeys and the latest trends in visual customer engagement? Then you can check out our free e-book. As we all know well enough – in 2020, businesses had to shift to digitalized customer journeys without warning. However, most companies were unprepared for this rapid mandatory shift. The e-book crystallizes key lessons from those that struggled and those who transitioned flawlessly.