Surfly Wins NICE Partner of the Year Award for Revolutionizing Visual Customer Support

At NICE Interactions 2025 in Las Vegas, the premier customer experience conference bringing together industry leaders and innovators, NICE announced the winners of its annual Top Partners of the Year awards. These awards celebrate the standout contributors driving innovation in customer experience technology and implementation.

We're thrilled to announce that Surfly has been named Top DEVone Partner of the Year for 2025, recognizing our shared commitment with NICE to seamlessly blend human connection and AI capabilities in the modern contact center.

A Partnership Built on Innovation and Results

Since joining the NICE DEVone ecosystem, Surfly has worked closely with NICE to bring cutting-edge visual collaboration tools like co-browsing and video chat directly into the CXone platform. This integration has delivered measurable results for our joint customers:

• 40% reduction in average call resolution times through visual problem-solving
• 35% improvement in first-call resolution rates when agents can see customer screens
• Zero-friction implementation with no downloads or technical setup required for customers

Together, we're helping brands move beyond traditional support channels, empowering agents to see what customers see, solve complex issues faster, and create more meaningful interactions without any technical barriers for end users.

"It's an incredible honor to be recognized by NICE as a Partner of the Year," said Nicholas Piël, CEO of Surfly.

"This award reflects the strength of our partnership and our shared vision: combining the speed and efficiency of AI with the irreplaceable power of human empathy to deliver exceptional customer experiences."

Real-World Impact: Where Human Touch Meets AI Efficiency

In today's AI-driven support landscape, Surfly's technology ensures human agents can step in precisely when it matters most. Consider a typical scenario: when a customer struggles with a complex insurance claim form or mortgage application, AI can route the call, but only a human agent using Surfly's co-browsing can guide them through each field, highlight important sections, and provide the reassurance needed to complete the process successfully.

With Surfly + NICE CXone, support teams can offer seamless, high-impact assistance that meets customers where they are, both visually and emotionally. This approach has proven especially valuable in industries like financial services, healthcare, and e-commerce, where complex processes require both technical precision and human understanding.

Industry Recognition and Partnership Excellence

"Our partners are key to helping brands deliver smarter, faster, and more personal customer experiences," said Vincent Zandvliet, Global EcoSystem Executive NICE DEVone/Marketplace at NICE.

"Surfly is a valued collaborator that consistently helps CXone users achieve their goals with elegance and ease. Their innovative approach to visual collaboration perfectly complements our AI-driven platform capabilities."

This recognition comes at a time when businesses are increasingly seeking solutions that balance automation efficiency with human connection. The award specifically highlights Surfly's ability to integrate seamlessly with NICE's ecosystem while maintaining the user-friendly experience that sets both companies apart.

Looking Ahead: The Future of AI-Human Collaboration

As we continue to innovate with NICE, Surfly is excited to expand our impact across new industries and use cases. Our 2025 roadmap includes several groundbreaking developments:

Enhanced AI Integration: We're developing intelligent screen-sharing that can automatically highlight relevant areas based on customer questions, making agent guidance even more precise and efficient.

Expanded Industry Solutions: New pre-built integrations for healthcare portals, financial planning tools, and government services platforms, each tailored to industry-specific compliance and user experience requirements.

Advanced Analytics: Real-time insights into visual collaboration sessions, helping contact centers optimize their human-AI handoff strategies and identify the most effective support patterns.

Global Expansion: Rolling out localized versions of our NICE CXone integration across European and Asia-Pacific markets, with region-specific features and compliance standards.

Ready to Transform Your Customer Experience?

The future of customer support isn't about choosing between AI and human agents, it's about orchestrating them together seamlessly. With Surfly's visual collaboration tools integrated into NICE CXone, your team can deliver the perfect balance of efficiency and empathy.

Interested in learning how this award-winning partnership can transform your customer experience? Schedule a demo to see Surfly + NICE CXone in action, or contact our team to discuss your specific use case.

About the NICE Interactions Conference: NICE Interactions is the premier annual event for customer experience professionals, featuring the latest innovations in AI, cloud technology, and workforce optimization. The Partner of the Year awards recognize companies that demonstrate exceptional collaboration, innovation, and customer success within the NICE ecosystem.

👉 Read the official NICE announcement