Trends
3
min read

Surfly & NICE: A Strategic Partnership Powering Customer Engagement

thomas woods surfly
Thomas Woods
September 1, 2025

Since 2019, Surfly and NICE have partnered through the DevOne program to deliver seamless, secure co-browsing and collaboration within NICE’s platform. Today, 150+ global enterprises in finance, insurance, and healthcare rely on this integration to boost digital customer experiences, accelerate problem resolution, and drive measurable results.

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Surfly and NICE partnership powering customer engagement through integrated co-browsing.

A Partnership Built on Innovation

Since 2019, Surfly has been a proud member of the NICE DevOne program, embedding our effortless co-browsing and collaboration technology directly into NICE’s customer experience (CX) platform. This partnership enables organizations worldwide to deliver seamless, integrated support across every digital channel.

Today, more than 150 global enterprises, including leading names in finance, insurance, healthcare, and banking, trust the Surfly + NICE solution to create secure, real-time experiences that improve customer satisfaction and accelerate problem resolution.

Why Surfly + NICE is Different

The integration is designed with a platform-first mindset, which means customer support workflows stay consistent across voice, chat, and video channels. With a single click, an agent can:

  • Launch a co-browsing session instantly from any ongoing conversation, phone, live chat, or video.
  • Guide customers visually by sharing screens, highlighting steps, or filling out forms together.
  • Deliver continuity across channels without forcing customers to switch apps or download software.

This tight integration ensures a smooth, uninterrupted experience for both agents and customers.

Supporting Customers as if You Were Side-by-Side

With Surfly embedded in NICE, any digital interaction can be upgraded into a secure co-browsing and video chat session. Whether a customer is navigating a portal, applying for insurance, or setting up a financial product, agents can work together with them in real time, just as if they were sitting side-by-side.

Surfly makes collaboration effortless:

  • No downloads or installations for customers.
  • Any channel, any device, any time.
  • Instant transformation of existing portals into collaboration platforms.

This simplicity translates into higher adoption, faster issue resolution, and improved customer satisfaction.

Scaling Collaborative Experiences Globally

More than 3,000 organizations worldwide use Surfly to add collaborative features to their websites, apps, and platforms. With NICE, these organizations can build custom user journeys in minutes, not months, making digital transformation faster and more cost-effective.

By combining Surfly’s real-time collaboration with NICE’s advanced CX capabilities, companies can deliver:

  • Higher first-contact resolution rates
  • Increased customer trust and loyalty
  • Streamlined digital operations across teams and regions

The Future of Digital Engagement

As customer expectations rise, organizations must deliver seamless, personalized, and secure interactions. Together, Surfly and NICE are redefining what’s possible in customer engagement, helping businesses meet their customers where they are, and guide them every step of the way.

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